How AI Tools Like ChatGPT Are Enhancing BBA Student Projects and Research
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AI tools such as ChatGPT are transforming how BBA students approach coursework, projects, and research by improving idea generation, data analysis, business case writing, and presentation planning. These technologies help students explore marketing insights, financial scenarios, and strategy simulations with greater efficiency and creativity. IMS Ghaziabad (University Courses Campus) encourages the use of modern AI tools alongside core management training to build smarter, more competitive business graduates ready for real-world challenges.
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IMS Ghaziabad Ucc
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