Email Training for Marketing is a cost effective and highly effective way of growing your business. Human-centred client service will enable your teams to sound more human, stay calm and prevent unnecessary escalations with how you say things and what they say next. Get your clients' trust back. In so many ways, using email to treat clients is almost the same as picking up the telephone.
Using email in email customer service training will help you get that balance right between being professional and being personal. A lot of people do not use email with their clients as they are afraid of losing their 'business-like' rapport with the client. In fact, many people who use email as their main form of communication lose that connection because they become so focused on using it as a 'personal' form of communication. So you need to learn how to use email to still be business like but also sound human. Here are some tips to follow in this area.
Let people know who you are - People get to know who you are and what your business is through your email campaign. You need to make sure that you have an excellent email signature line and a strong message within the email itself. You can start by simply saying who you are, what you do and how you can help your prospective clients. Then build your email with other persuasive statements that will help people see why they should do business with you. This personal touch is very important.
State your promise in the email - Promise them something specific and then deliver on it. For example, if you are a consultant who has just delivered a webinar about it, then make sure that people who download your free report receive an offer to receive your second webinar for x. By delivering on your promise, you are actually making it possible for your customers to receive more of your services. Also, if you are using emails as a sales tool, then you need to make it clear that there is no way they are going to be able to win your product. This will keep your customers wanting to buy from you.
Send out emails to targeted customers - Your email campaign must be very targeted and specifically written for each individual customer. When you use an email service such as Aweber, you can put in the details of your customers, their interests and what their current purchase habits tell you about who they are and where they live. You can then put in offers tailored to these interests and demographics. This will make your customers more interested in what you have to offer and will help you make more money from each of your customers.
Don't make general statements - A lot of times people use the 'big general statement' when writing an email campaign. Instead of saying "send me an email and I will give you x dollars" send them something more personalized and specific. For instance, you might say "any email that contains the words 'junk email' will automatically be deleted without another attempt." This not only tells your customers that you care about their email privacy but also lets them know that you recognize the problems that may arise from sending junk mail to a large number of potential customers.
Make it easy for them - Your customers want the email that is easy to read, that is easy to sign up for and that makes signing up easy. If they have to search through a long list of sign ups before they find the form they are interested in, they are not going to bother to sign up. The same goes for an email training program. Make it simple for them so they sign up without too much difficulty.
Email training campaigns are great and effective methods of driving sales. Just make sure that you do not abuse them. Do not use all of your email campaigns for marketing purposes. Use the training in the right areas to increase sales. You can still send useful email to your customers with the help of an automated email campaign and a quality autoresponder.
Web: https://paramounttraining.com.au/training/email-communication/