Why You Shouldn’t Worry About Google Ads’ Optimization Score
    
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Google Ads offers a feature called the “Google Ads optimization score,” which shows up prominently in your account’s ‘Recommendations’ tab. It seems like a useful tool designed to help improve your campaigns. But, in reality, this score is more about Google’s interests than your business’s. The recommendations are meant to push you toward changes that can often lead to higher ad spend, benefiting Google while not necessarily improving your campaign performance.

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