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B2C Customer Experience: Turning Shoppers Into Repeat Buyers

Winning a new customer feels like success, but in consumer markets it is only the first step. The real value comes from the second purchase, and the third, and the loyalty that follows. Brands that focus only on acquisition leave most of their potential ...




  By:   Gold Research, Inc    Hits:   7   Comments:   0



How B2B Buying Committees Really Make Decisions

Selling to a business is rarely about convincing one person. Behind most B2B purchases sits a committee, a group of people who each see the decision differently and who must reach enough agreement to move forward. Sellers who focus only on their main contact often ...




  By:   Gold Research, Inc    Hits:   25   Comments:   0

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