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Design Mistakes That Are Negatively Impacting Your Marketing Efforts
As a business owner, it's essential to be aware of the most common design mistakes that can negatively impact your marketing efforts. By avoiding these mistakes, you'll be able to create more effective and successful marketing materials.
Here are ...
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What is search intent, and how to identify it?
Search intent is the motivation driving a search. It can either be an informational need, a transactional need, or an emotional need. The informational need is when individuals search for a topic to satisfy their curiosity by learning more about it. Emotional ...
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Creating content that aligns with Google updates
Content should align with Google updates to improve its chances of a higher ranking. Therefore it is essential to create content that aligns with Google updates. Google’s primary focus is on what will make the user experience in terms of exploitability and ...
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How relevant is social media marketing for your business?
One of the most common tasks people try to complete is social media marketing. Many professionals use this as an effective way to increase business revenue or discover new customers. It is essential to understand the risks and rewards of social media marketing so ...
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Common SEO Mistakes and How to Avoid Them
Site speed
Site speed is one of the most common SEO mistakes that brands make. Most brands forget that faster is better, and the quicker your site is, the more Google will favour it. Remember, you need all the favours from Google to get a high ranking. Your site or ...
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Creating a Hybrid Social Media Strategy
What is paid reach?
Paid reach is the total number of people who see a paid social media post in their news feed. It helps brands purchase increased exposure for their social media updates and often displays them as 'sponsored'. Paid reach comes in various forms, ...
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How Responsive Web Design Can Boost Your SEO
Faster loading speed
If there is one thing that annoys many people, it’s a slow page. Users prefer pages that load in less than three seconds, and once they load, the page should be as fast. Page loading speed has been an established and known ranking factor. If your ...
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Steps To Defining Your Target Market
When selling your product, you need to have a target market. Not everyone who has money can readily buy your product or purchase your services. For example, if you sell cosmetic products, not everyone will want to purchase them because not everyone uses them. ...
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Tips To Boost Web Traffic
Keyword research
When publishing content online, ensure you include relevant keywords. Keywords should be used naturally and not forced into the content. If you fill keywords into your content, it will distract the reader from the main idea. Ensure you use keywords ...
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How to Use Instagram as a Promotional Tool
Use hashtags
Use hashtags to boost awareness of your products. There is a high possibility that your products will appear during a user's search for a particular item when a hashtag is used. The user will take time to explore your page and eventually follow you. When ...
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