Contextual Research on UX Design
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In today’s era designers are constantly using innovative ways to enhance the design. The race of jazzing up the design has made it possible to get close to the users. One such approach is Contextual Research.
What is Contextual Research?
We can define contextual Research as, “the designer going out in the user’s natural environment observing their behaviour and the potential interactions with the interface”
Here, the designer closely maps the user journey. The designer then notes down the insights and creates a UI/UX based on the user’s requirements and expectations. Since this approach changes the dynamic of research, the data collected is immensely useful. This is how one could benefit from contextual research.
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Sushant
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