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Beyond the Hype: Making AI Work in Trade Promotion Management

Gen AI was overhyped and, according to Gartner, many businesses have grown disappointed with the technology. The spotlight has now shifted to agentic AI and new discussions around CPG trade promotion using AI.
Within the FMCG TPM process, however, this new wave of ...




  By:   Softservebs    Hits:   0   Comments:   0



AI Image Recognition for Efficient FMCG Store Execution

The cutting-edge AI Image Recognition solution from Softserve Business Systems helps FMCG companies automate store audits and data collection, removing manual data entry, reducing operational costs, and enabling faster, data-driven decisions that support business ...




  By:   Softservebs    Hits:   6   Comments:   0



Key Principles of Distributor Management in FMCG

How many products do your distributors handle? Which SKUs reach specific outlets, in what quantities, and how many units are returned? For fast-moving consumer goods companies, this level of visibility is critical. It influences everything from production ...




  By:   Softservebs    Hits:   8   Comments:   0



The Evolution of FMCG Merchandising: From Manual Audits to Data-Driven Execution

Inconsistent in-store execution, limited shelf visibility, and the absence of real-time insights used to define the daily reality of FMCG merchandising. Thankfully, those days are largely behind us. But revisiting the past has value — because progress doesn’t happen ...




  By:   Softservebs    Hits:   8   Comments:   0



5 FMCG Challenges No One Talks About

The Fast-Moving Consumer Goods (FMCG) industry is widely seen as fast-paced, innovation-driven, and fiercely competitive. While that’s true on the surface, there are deeper FMCG challenges that often go unnoticed — yet they profoundly affect how consumer packaged ...




  By:   Softservebs    Hits:   13   Comments:   0



5 FMCG Challenges No One Talks About

The Fast-Moving Consumer Goods (FMCG) industry is widely seen as fast-paced, innovation-driven, and fiercely competitive. While that’s true on the surface, there are deeper FMCG challenges that often go unnoticed — yet they profoundly affect how consumer packaged ...




  By:   Softservebs    Hits:   6   Comments:   0



SalesWorks: Next-Gen Sales Force Automation for FMCG

SalesWorks® is a powerful, all-in-one software solution designed to transform how FMCG companies manage and optimize their sales operations. Positioned at the core of SoftServe Business Systems’ AI-Driven EcoSystem, it seamlessly integrates automation and ...




  By:   Softservebs    Hits:   12   Comments:   0



Driving FMCG Sales Strategy Excellence with a Unified Digital Ecosystem

When we talk about digital transformation in FMCG, the expectation is usually clear: streamlined workflows that are effective, user-friendly, and focused on driving measurable business outcomes. Yet in reality, that’s rarely what happens. More often, sales teams ...




  By:   Softservebs    Hits:   12   Comments:   0

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