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Understanding Faces Reveals Hidden Thoughts And Human Reactions

Sometimes a quick smile or frown hits faster than words ever could. People barely notice tiny shifts in expressions, but they tell stories. Eyes flick, lips twitch, and suddenly you get a clue about feelings. This article dives into how subtle facial cues show ...




  By:   imotions    Hits:   1   Comments:   0



Decoding Human Choices To Improve Digital Ad Campaign Success

People rarely notice why they click a certain ad or ignore another, yet tiny psychological triggers guide every interaction. A sudden color change, a subtle headline, or even a slight delay can shift attention instantly. This article explores how know-how, hidden ...




  By:   imotions    Hits:   1   Comments:   0



Unlocking Insights With Full-Scale Human Behaviour Research Tools

People frequently act in ways that seem unpredictable, like an unexpected hesitation or a look that famous more than phrases ever could. Understanding those subtle picks requires cautious commentary and modern-day tools that seize hidden indicators. This article ...




  By:   imotions    Hits:   1   Comments:   0



Choice Blindness – Explaining The Choices We Don’t Make

That’s choice blindness in action, and it’s a reminder that if we only rely on what people say they prefer, we’re often hearing a story about their choice, but not seeing the process that led them to it.
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  By:   imotions    Hits:   1   Comments:   0



Gamification That Works – Behavioral Design That Makes A Difference

The term is everywhere; gamification in education, marketing, business. But what does it really mean in a world where people are tired, distracted, and overwhelmed by constant choices?
https://imotions.com/blog/insights/research-insights/gamification-that-works/




  By:   imotions    Hits:   1   Comments:   0



10 Powerful Ways to Use Nostalgia in Marketing and Advertising (with Real ...

Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that emotional lever is gold.
 
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  By:   imotions    Hits:   1   Comments:   0



Full-Scale Human Behavior Research Solutions: A Comprehensive Guide

Human behavior is a language – spoken not just through words, but through every blink, breath, and pause. In science, marketing, and technology alike, decoding that language has become one of the most valuable skills of our time.
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  By:   imotions    Hits:   1   Comments:   0



Truth, Lies, and Synthetic Data: Using Synthetic Data Effectively in Market ...

The recent ESOMAR Congress was illuminating on the number of topics – but particularly regarding how far the commercial research industry has already come in the adoption of Generative AI technology. 
 
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  By:   imotions    Hits:   1   Comments:   0



Top Benefits of Remote Data Collection for Behavioral and Market Research

Ever wonder what people truly think, feel, or do when no one’s watching? Not in a lab, not under bright lights, not wired up to sensors? That’s the magic of remote data collection. It’s changing how we understand human behavior – and how companies get to know their ...




  By:   imotions    Hits:   1   Comments:   0



What is Behavior: A Comprehensive Guide to Human Actions (2025 Edition)

What is Behavior in Humans? Learn the ins and outs in this comprehensive, science-backed guide covering psychology, types, examples, and real-life applications.
 
https://imotions.com/blog/learning/research-fundamentals/what-is-behavior/




  By:   imotions    Hits:   1   Comments:   0

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