Darren Silverman and the Changing Role of Strategic Marketing
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Marketing has changed dramatically over the past decade. Businesses now have access to more channels, more customer data, and more opportunities to communicate with their audiences than ever before. Yet having more marketing tools does not automatically produce better results. What businesses increasingly need is a clear strategy that connects marketing activities with meaningful business objectives. This is one area where the professional perspective of Darren Silverman provides useful insight.
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Darren Silverman
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