From Teaser to Trending: How Barbie Painted the Internet Pink and Rewrote Marketing Playbooks
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From teaser posters to viral pink overload, Barbie transformed the internet into a cultural playground. This campaign blurred the lines between film promotion, fashion, memes, and brand collaborations, turning marketing into a full-scale cultural moment. By embracing irony, inclusivity, and omnipresence, Barbie didn’t just sell a movie—it rewrote modern marketing playbooks, proving that immersive, community-driven storytelling can dominate conversations and define pop culture.
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