Darren Silverman: The Dimensions of Growth Leadership in the Consumer Sector
    
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When one leads teams to accelerate revenue and market share, the agenda is inherently commercial. Darren Silverman’s role implies deep involvement with commercial functions — sales, marketing, distribution, trade execution, and channel strategy. In the CPG & consumer sectors, these levers are non-negotiable. Industry commentary paints a clear picture: many companies now need to drive “commercial excellence” and aim to take share in 80 %+ of their revenue base.


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