From Demographics to Desires: Crafting India-Ready Buyer Personas with Lexiphoria
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Unlock the true potential of your brand in India by going beyond traditional demographics. Lexiphoria’s latest guide explains how to build buyer personas that reflect real consumer desires, language preferences, and cultural contexts. The article highlights the importance of hyper-local research, Indianization, and understanding the unique motivations and behaviors of Indian audiences. Discover actionable strategies for creating personas that help brands connect deeply and authentically with diverse communities across India.
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