Picture this: A client walks into your salon, avails a service and leaves. You want them to keep coming back but the question is how do you go about doing that?
When clients walk into your salon, it is a golden opportunity that shouldn’t be missed. If you’re doing all that you can to convert them into loyal clients and nothing is working, we have the answer. It is smart salon software.
Running a beauty business isn’t just about offering a great cut and colour. The entire journey from the start till the finish matters. Clients notice the little effort you put-in in making their experience seamless and memorable.
As you scroll further, you will learn how salon software can transform your business operations and turn a regular walk-in into a loyal client.
Build a Loyal Client Base with Smart Salon Software
Here’s how it works.
- Seamless & Hassle-free Appointment Booking
In today’s fast-paced world, convenience is everything and if you want to win a client, you have to be at your A-game.
End wait-time frustrations forever with easy appointment booking. Clients can use your app to book on their own, select their service, choose their stylist, and hit the “book now” button.
It takes under a minute and offers utmost flexibility to fit their schedule. Instead of walking-in and waiting, they can simply book on-the-move.
- Detailed Client Profiles for a Consistent Service
Every salon client wants to feel like a VIP, and receive the same level of service each time they visit. When a client walks-in, avails a service and leaves, their details are immediately stored on the salon CRM software.
These detailed client profiles store — service history, preferred stylists/technicians, past purchases, allergy information and basic client information (phone number, email address, date of birth).
Using this information, you can tailor their experience each time they return and shape marketing messages accordingly as well.
- Automated Booking Reminders
There are gazillion beauty salons but what clients appreciate the most is when your business does things differently. In the traditional system, someone from your team would have to reach out manually to a client and ask them if they would want to schedule an appointment.
With smart salon software, the headache of follow-ups and reminders is taken care of.
After a client visits, they automatically receive thank you messages, digital invoices, feedback nudges and rebooking prompts.
Easing communication at different touchpoints makes clients feel valued and they’re more likely to come back.
Convenience and personalisation are something clients love. The software uses client data to create personalised marketing messages.
In this day and age, if you have to hire a marketing person, the cost is going to be very high. When you invest in salon software, marketing is automated too.
The software churns out the active and inactive clients, and shapes marketing messages accordingly. For instance, inactive clients will receive “We miss you” messages whereas regular clients will receive birthday discounts and service-specific messages.
These small touchpoints help convert a walk-in into a loyal customer.
Loyalty programs are the heart of a salon business. To ensure clients keep coming back, it’s best to run a loyalty program. With smart salon software, you can create, run and manage the program.
Walk-ins get enrolled in a loyalty program seamlessly. When clients realize that they’re earning points from day one, they will want to come back to earn more points and redeem them. Loyalty programs gamify the entire experience.
- Simplified Payments & Check-out
Once the service ends, it’s time for a client to make a payment. Salon software also streamlines the entire payment and check-out process.
Offering multiple payment modes, mixed payment, gift card options, and more, a smooth and efficient checkout will make clients keep coming back.
It also leaves a lasting first impression.
In Summary
Do you own a beauty salon and want to create a tech-enabled first visit for your clients? Invest in Salon360App, salon software. From the moment a client checks-in, every interaction is smooth and seamless. It fosters strong client loyalty.
Are you ready to build long-lasting relationships that will accelerate and grow your future business? Request a free demo to unlock the limitless capabilities of Salon360App.