Hyderabad boasts legendary jewellery markets. However, there are a few unscrupulous sellers making it difficult for youto decide between a trusted jewellery shop in Hyderabad and an untrust worthy operator. This guide will help you find the right shop.

Common Red Flags of Fake Jewellery Shops

The ‘Too Good to Be True’ Price Trap

If a gold or diamond piece is being sold below the current market rate, raise a red flag.

No BIS Hallmark Certification

If a jewelry shop hesitates to provide BIS-hallmarked gold, then it is an impure product.

No Valid GST Invoice or Proper Documentation

If a shop offers a plain handwritten receipt or an “unofficial” transaction to save you tax, then this is a problem.

Pushy and Inconsistent Sales Tactics

If their sales staff pressures you into buying immediately, discourage comparison shopping, or provide vague answers about the product's origin, purity, or stone certification.

No Brand Reputation and Unclear Product Details

If a store has no brand value, an unprofessional set-up, or provides no transparent details, then this is the time to be suspicious.

How To Spot A Fake Jewellery Shop In Hyderabad?

Check for BIS Hallmark and Certification

This is the most crucial step to protect your investment. The BIS Hallmark is regulated by the Bureau of Indian Standards, ensuring a precious metal's fineness.

Verifying A BIS Hallmark?

The BIS Logo is the official symbol of the Bureau of Indian Standards.

Purity/Fineness Grade indicates the purity of the gold in terms of fineness number, corresponding to Karats (K).

Hallmark Unique Identification (HUID) Number is a 6-digit alphanumeric code assigned to every piece of hallmarked jewelry.

Use the BIS Care App

Before you pay, you can use the official BIS Care App (available on the Play Store and App Store). This will instantly display the jeweller’s name, their registration number, and the article's purity.

Verify Store Credentials and Reviews

Make sure a shop has a strong reputation in this market.

Registration and Licensing

Ensure a shop is a registered business with valid trade licenses. Ask for their credentials and a BIS license number.

Online Reputation

Read online reviews. Pay attention to Quantity and consistency, Specific comments about product purity, billing transparency, and post-sale service. Also, check how the owner responds to negative feedback.

Gold Pricing and Purity

Fake shops often manipulate the process of gold pricing to confuse customers. You should understand the basics.

Proper Billing and Guarantee

Ask for a proper bill and an authentic written certificate. A valid, computer-generated GST invoice is non-negotiable.

Compare and Shop Smart

Before deciding, visit at least three jewelers. Compare their designs, pricing breakdown, and overall transparency. Look for the most trusted shop.

What To Do If You Suspect A Fake Jewelry Store?

Get your jewelry tested at any BIS-recognized Assaying and Hallmarking Centre (AHC).

If the AHC report shows a lesser purity than marked, you are entitled to compensation.

Lodge a formal complaint.

Post detailed, verified reviews online.

Conclusion

Authentic jewelry is an invaluable investment. Look for a trusted jewellery shop in Hyderabad. Dhanraj Jain Jewellers offers customers the best value in terms of product & pricing. Learn more at www.dhanrajjainjewellers.com