Have you ever had a client ghost you five minutes before an appointment or has a client walked-in when you’re already busy styling another client’s hair?
If either or both these situations seem familiar, this blog is for you.
Running a hair salon isn’t just about great salon design and a creative team of stylists. It’s all about time management and smooth operations.
Bid goodbye to empty chairs and lost revenue.
A digital booking system for salons is the new-age way to witness a bookings boom like never before. Paper appointment logs literally feel like relics from a bygone era.
Traditional bookings are not just inconvenient but expensive too.
A missed appointment = lost income.
Also, any kind of scheduling mishap from your side results in a lost client forever and your brand takes a hit too.
Before we get down to discussing how digital bookings boost salon revenue, let’s have a look at why online appointment booking has suddenly become so relevant in the salon industry or beauty business.
Importance of Digital Bookings in the Salon Industry
- Major Shift in Consumer Behaviour
Today’s clients’ are occupants of a quick-commerce world.
Everything arrives in minutes. Then, why should your booking system put the client through the entire process of picking up the phone, waiting to be connected, finally getting through someone, scheduling an appointment, reconfirming the details, and so on? This process is simply obsolete.
Also, since it is a completely manual/verbal process, it is error-prone too.
Clients increasingly expect to book online using their smartphone. Did you know? 72% salon clients prefer booking online over traditional methods.
Also, most bookings tend to happen outside business hours. This means, a missed phone call results in a missed appointment.
This shift has majorly led to the switch to digital bookings.
Salons are noticing their competitors who have already switched to digital bookings, and are taking the plunge.
They are slowly realising how salon scheduling software is resulting in a considerable increase in revenue. Besides a 30–40% increase in revenue, it also helps reduce no-shows and ensures better staff utilisation.
Thus, digital booking is no longer an option for modern salons but a necessity.
Digital Booking Systems — A Major Salon Revenue Driver
By switching to a digital booking system, you don’t just organise your calendar but also boost salon revenue. Here’s how:
- Higher Volume of Bookings
When you make appointment booking available 24/7, you give clients the freedom to book anytime. For instance, there may be a few clients who are available only after a certain hour.
This opens up booking opportunities for them. A 24/7 booking window also reduces friction and helps your salon capture clients instantly. They don’t have to think twice.
With online booking, salons witnessed a 20% increase in their overall bookings.
Higher volume of bookings definitely means more revenue, a productive team and a busy salon.
As a salon owner, if you thought that salon scheduling software is only to organise bookings, you’re mistaken.
While it does the intended job of seamlessly accepting a client’s booking, it secretly even increases the bottom line of your salon.
We’ll tell you how?
So, the digital booking system for salons is a platform that comes with an option of add-ons.
When a client is ready to confirm their appointment, the platform sends them a prompt and asks if they’d like to add any related service, get an upgrade, add retail products to their cart or more.
In a traditional booking system, you can’t do that and it’s awkward for a front desk manager to upsell.
With online booking, salons have witnessed a 20% spike in upsells. Clients who’ve only requested for a pedicure, end up booking a manicure too, and so on.
Higher average spend also allows you with better client segmentation when you’re sending out marketing emails and messages.
You’re a salon owner, you definitely know the cost of a no-show. Every empty chair results in lost revenue.
To safeguard what you already have, switching to digital bookings is important. Clients receive automated reminders for every appointment made online. It also enables easier rescheduling.
- Operational Efficiency — No Overheads
It’s every salon owner’s dream to achieve operational efficiency and literally run their beauty parlour on autopilot.
Salon management software makes this dream come true. Your staff spend less time on the phone or on manual bookings. This saved time can be used on more productive tasks or revenue-generating activities.
The time savings are also pretty significant. Over a period of time, you will realise that the overhead costs are lesser too.
Client retention rates also improve as clients like associating themselves with businesses that are tech-forward.
To Summarise
To witness a booking boom in your salon and boost revenue, switch to Salon360App, salon scheduling software. It’s a new-age booking system for salons.
While boom isn’t something you will achieve overnight, it is a collective effect of high volume bookings and high average ticket size.
Ready to turn every open slot into revenue? Let a free demo of Salon360App help you.