Different Types of SEO in Digital Marketing That You Should Know
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In the digital marketing field there are different types of SEO, let's see what are they
Off-Page SEO
Off-page SEO enhances the ranking criteria outside the webpage in question, including backlinks and social media sharing.
On-Page SEO
On-page SEO refers to the practice of optimising web page factors such as content structure, internal linking, URL and other website components, to achieve better ranking within the Search Engine page.
Global Search Engine Optimization
Global SEO concerns global audiences with speech and cultural differences in mind so that they may reach a diverse audience.
Local SEO
Local SEO is the process by which the visibility or ranking of a business is improved in particular regions through the utilization of local map listings and Google My Business.
E-commerce SEO
E-commerce SEO is a type of SEO that takes into consideration Internet shops so that they can be optimized for search engines with extra importance to product pages, users and conversion.
White-Hat SEO
White-hat SEO remains legitimate and within assortment standards for successful results including the use of good content in SEO.
Grey-Hat SEO
Meanwhile, Grey-hat SEO strategies bridge the line between white and black-hat SEO techniques, trying to exploit loopholes in the guidelines provided by search engines.
Black-Hat SEO
Black-hat SEO strategy involves the use of dishonest techniques in an attempt to have better ranks on the search engine even though this will attract punishment in future for the sake of having a higher ranking in the search engine results.
Negative Search Engine Optimization
Blackhat SEO is when one intends to make another competitor's site rank poorly and this can cause techniques like creating bad-quality links or copying content.
Mobile SEO
Website accessibility on mobile devices is improved through Mobile SEO which adapts URLs, HTML code, and web page content to fit into small screens of mobile devices.
Voice Search SEO
Voice search SEO ensures that the content produced is in harmony with speech patterns as used in voice search devices and mechanisms such as smart speakers and virtual assistants.
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Pro-Adept Academy
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