It's time to speak-up, the right way Why brands need to be socially conscious
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Each brand has its voice that is reflected through its products, services, aesthetics, interiors, fonts, colors, websites, words, and the emotions all these elements together invoke. People endorse brands for their voices. People want to associate themselves with better voices (brands), to feel good and mean something, to create this specific vibe they want others to see in them.
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Brand Aid
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