Top 6 Tips for Infusing Brand Identity into Your Website Design
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What sets a company apart? Why do people prefer certain companies over others?
It usually boils down to one factor: brand identity or brand essence. Your company’s distinctive features that set it apart from the competition are all represented by your brand identity. There’s more to it than just your website’s brand colors and logo. All of your visual assets as well as intangible ideas like brand values and personality make up your brand identity.
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Dennis
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