Impact of Digital Marketing in FMCG Companies in Australia
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The challenge for providers and retailers of products is to effectively manage a stock's continuous movement through the distribution chain from manufacturer to buyer. FMCG companies in Australia are such retail products with a brief shelf life, either due to high customer demand or since the item deteriorates rapidly. Some FMCGs products -- like legumes, leafy vegetables and fruit, dairy products, and baked items -- are highly biodegradable. Other products -- like alcohol, tobacco, toiletries, packaged meals, candies, cosmetics, and cleaning goods -- have high turnover prices.
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O2 Digital
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