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Why Willoughby Thinks of Brand Identity as A Capital Investment?

A brand identity shouldn’t be just a showy logo on packaging or commercials. It’s a central idea that is visible in the form of images, words, and ideas. Willoughby treats brand visual identity ...

http://linqto.me/brandidentityagency-

By:

Richard Green

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How Iconic Brand Identities Are Created by Willoughby

Willoughby identifies each project as a whole system. The character of the brand is captured in every detail. The idea is to harmonically interact with branding and identity design elements to help customers connect with the brand on a deeper level.

http://linqto.me/brandingandidentitydesign

By:

Eric Wills

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